Leitz Icon Printer and Cartridges
The Leitz Icon Smart Labeling System is a portable wireless label printer. Label printers were overdue for innovation as they are often too big, hard to load, and low tech. Our challenge was to completely redesign and engineer the label printer from scratch. We came up with a printer that features a distinctive profile, derived from a logical mechanical layout. The rear box holds the label cartridge, the middle bridge contains the print head, and the front overhang contains the label cutter. This dramatic overhang also serves as a perfect ergonomic handle and presents a strong branding element. Users simply refill by dropping label rolls into the top of the printer. Each roll is contained in a cartridge made of recycled thermo-formed paper pulp and a microchip in each cartridge communicates roll size to the printer and remaining label quantity to the user, making the system smart, automatic, and easy.