Neato Vacuum Robots
Neato approached Whipsaw to design the D3 and D5 home vacuum cleaning robots as well as reimagine the Neato brand expression through its logo and online presence. Whipsaw strategically revamped the Neato line, including ID, branding, packaging, and UI for the app and website. These robots have several new features that make them the best in the market including improved laser-based mapping and navigation; a lower profile D-shaped housing that goes fully into corners; enlarged dirt bins for longer run time; and a sleek new charging base. The whole system including the branding elements is designed to be friendly, sophisticated, and trustworthy.