Reimagining Phone OS: A Design Exploration for an AI Future

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February 3, 2025

Between projects, our Experience Design team reflected on how overwhelming our phones have become with apps and notifications. In today’s attention economy, countless apps compete for our focus. And as UX designers, this poses an interesting design challenge to question how we regularly interact with our phones. We could consider the quick fixes: introduce screen time limits, download app blockers, or simply delete apps. But what if we approached the problem more fundamentally by questioning the operating system itself?

In this project, we reimagined how home screens could streamline our daily phone interactions, and ultimately ease the cognitive burden. The home screen is often an overlooked area that’s maintained strong design conventions across mobile platforms. But with AI in the mix, there’s an opportunity to challenge our interaction patterns. Rather than simply making our phones "smarter" with AI, how could they be redesigned to enhance focus, efficiency, and personalization? What if we weave AI seamlessly into the core experience of the OS to improve our daily interactions? A well-designed system should provide structure without rigidity, offering flexibility while maintaining clarity and purpose.

Price conscious users flip through at least 10 different screens to figure out the best rideshare option. Why not cut the middleman and deliver everything on one screen?

Breaking out of Assumptions

We began by dissecting the home screen, questioning which components are truly helpful and why. By observing how users organize their home screens and prioritize information as our contexts change, we realized that what’s missing in our home screens is clear information hierarchy.

The current approach of uniformly displaying all apps in one place conflicts with our mental model to compartmentalize information. Moreover, accomplishing simple tasks often requires navigating between multiple apps through the home screen, each initiating its own separate workflow. We find ourselves juggling between apps to compare information to complete one task.

We explored several iterations of the home screen layout that would create clear information hierarchy. What would be the ideal organization to coherently balance information?

Focused, Fluid, and Future-Forward

Rethinking AI Interaction: The OS as an AI Interface

What if we marry the adaptibility of AI with the static structure of traditional home screens? The result would be a flexible and dynamic interface that adapts to our context and simplifies our workflow. We explored what happens when the entire OS is an AI interface with the following features.

  • Real-time AI processing happens on-screen, providing context-based suggestions without disrupting the experience.
  • Adaptive UI elements shift to accommodate AI-generated outputs, keeping the interface intuitive.
  • Refine information display to show only what matters, rather than overwhelm the screen. We adjusted the grid convention to move dynamically to prioritize contextual information.

A Bento-Inspired Grid for Dynamic Layouts

We took inspiration from the bento box layout to retrain structure while being adaptable to user needs. This modularity creates natural focus zones, reducing visual noise while preserving quick access to essential functions.

  • Context-aware bento layout adjusts to user needs, seamlessly shifting based on activity. Swap between modes to reflect a home screen that contains only contextually-relevant apps.
  • Scalable compartments maintain visual hierarchy while allowing for flexible content density.
  • A consistent nav bar to anchor some of the most essential tools (messages, browser, camera), while allowing the surrounding to adapt and evolve.

Streamlined Navigation & Multi-App Functionality

Modern app switching creates unnecessary friction in completing basic tasks. A unified solution would consolidate data across applications. Imagine pulling up flight details, Google maps, and reminders in one seamless interaction. Price comparison, coordination, and multi-app workflows would happen in a single view, eliminating the cognitive load of constant app transitions.

  • Dynamic suggestions would predict user needs by displaying relevant cross-app information based on time and location - surfacing restaurant recommendations alongside calendar availability when it's dinner, or flight details with weather and transit options before travel.
  • Unified command center enables actions across apps through a single interface, allowing users to coordinate and arrange between apps through natural language commands.

What’s next?

We envision a future where the home screen is not just a collection of apps, but a dynamic, intelligent interface that anticipates our needs and adapts to our context. This would mean a seamless integration of AI into the very fabric of the interface, where apps are no longer the primary means of interaction, but rather tools working in the background.We left this exercise with more questions then answers. Some questions for further exploration about the future OS:

  • Notification management: How would we seamlessly filter for relevance without losing important information?
  • The future of lock screens: Do they even exist in a world of persistent AI interfaces and new authentication methods?

The best designs evolve from what already works, refining and enhancing rather than replacing. With this exploration we took a step in that direction—toward an OS that’s less about managing apps and more about managing life.Want to keep challenging designs?

Let’s keep the conversation going - get in touch.

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