Tonal Strength Training System Recognized by Red Dot

Whipsaw earned distinction for high design quality in the Red Dot Award: Product Design 2019 for Tonal Strength Training System. A Red Dot is an established and sought-after seal of quality products that feature outstanding design. This is Whipsaw’s 28th Red Dot recognition.

Tonal is a revolutionary and compact digital strength training system that utilizes electromagnetic resistance to provide a smooth and precise workout experience. Truly one of a kind with features such as adaptive spotting and on-demand training, all wrapped in an elegant design only inches off the wall.

The Red Dot Award: Product Design is one of the world’s largest design competitions. Designers and manufacturers from 55 countries entered more than 5,500 products in the competition this year. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

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