Natalie Rowan

Lead Industrial Designer

Natalie is an inventive and delightfully clever designer at Whipsaw, energized by novel, industry‑shifting ideas. A natural connector of dots, she thrives in ambiguous product territory, transforming abstract challenges into elegant, interactive, and protectable solutions. She has served organizations large and small—Google, Apple, IonQ, Aescape, SanDisk, and multiple startups, including the two she founded—wearing every hat needed to bring ideas to market, making her a true “do‑it‑all” design leader.

A California native, Natalie recharges through vitamin‑D‑soaked days, choice mushroom foraging, and nurturing the curiosity of her two kids through thoughtful, playful experiences.

Kalea Williams
Studio Manager
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Tom Underhill
Creative Director
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Jaye Ahn
Experience Designer
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