Most front-load washing machines follow the same convention – a white box with a round glass door and puzzling controls. Our aim was to challenge these conventions by offering a fresh and emotionally exciting solution that could jolt the market. We openly explored usability factors, form, materials, and new machine configurations.
This machine features a smaller enclosure but with a bigger drum which is more spacious and efficient. Its unique post-modern design is fresh, quite appropriate for a laundry machine.
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