Cheetah Wholesale Marketplace

Cheetah powers restaurants with wholesale food and supply delivery. To expand its customer base and increase platform functionality, Cheetah engaged Whipsaw to create a desktop and mobile web experience of their iOS app. We evaluated the existing native mobile app features, identified product opportunities, validated opportunities with users and stakeholders, improved the interaction design, and refined the aesthetic treatment of the entire shopping experience.

The result of our partnership is a platform that offers users a seamless search and browsing experience, robust personalization with customization tools for repeated actions, and an adaptive order delivery scheduling system. Cheetah has distinguished itself in the wholesale market as a partner that consistently delivers on time with predictable and transparent costs for restaurateurs and chefs.


Curated shopping experience

The reframed home page is the center of discovery and exploration — featuring a shopping experience driven by personalized recommendations to keep restaurant owners up to date on tailored ingredient and menu trends in the industry.


Building adaptive interfaces

We identified key user tasks to optimize, including selecting item quantities, scheduling deliveries, and managing scheduled orders. Our approach adaptively displays relevant information that simplifies complex logistical processes. These updates reflect Cheetah’s core operational principles by displaying transparent pricing, efficient delivery scheduling, and flexible order management.

Future-focused design system

Beyond the technical details, the design system documentation also captures UX best practices and motion design to establish clear guidelines for producing new designs, empowering Cheetah’s engineering and product teams to quickly build new interactions.



Design researchConsumer & market insightsResearch synthesisUsability testing & validationFeature ideation & documentationProduct roadmapping

Digital Design

Information architectureUser flowsUX wireframingUser interface designDesign system documentationVisual quality assurance testing