Outcome
Gridstack
A NAS Built for Creatives
Bringing a new tech product to market is no small feat—especially in a space as complex as storage. External drives and cloud solutions often fall short for digital creators, leaving them with few reliable, scalable options. Gridstack set out to change that. Whipsaw partnered with the Gridstack team to design a modular, high-performance storage system that grows with its users—blending thoughtful industrial design, a strong brand identity, and a seamless digital experience.
From concept to commercialization, we helped shape every aspect of Gridstack’s ecosystem—from the stackable, tool-free hardware to the bold, modern brand and intuitive website. The product’s modular design allows users to expand storage easily with interchangeable SSD and HDD blocks while upgrading processing power as technology evolves. A clean, functional aesthetic reinforces ease of use, while a cohesive digital presence ensures users can discover, configure, and purchase their perfect setup without friction. The result? A future-proof storage solution that seamlessly integrates into creative workflows, standing out in a category dominated by complexity.
Elegant, Modular, and Built for Creators
Traditional NAS systems were designed for IT professionals—not creatives. We reimagined storage with a stackable, tool-free modular design, making expansion as simple as stacking additional units. The refined metal chassis and LED matrix display elevate the product beyond generic tech, ensuring it looks at home in a creative workspace.
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Seamless Functionality, Effortless Expansion
Gridstack’s modularity demanded precision engineering, balancing thermal performance, durability, and intuitive usability. By designing a flexible, tool-free assembly, we ensured that scalability doesn’t come at the expense of simplicity. The result is a high-performance system that creatives can adapt and expand as their needs grow.
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Crafting a Bold, Creative Brand Strategy
Alongside product development, Gridstack’s strategic brand foundation was built to define its positioning, mission, and core pillars—anchoring it in creativity, growth, and premium design. Audience research shaped key user personas and an authentic voice that highlights how Gridstack removes technical barriers to fuel creative freedom. A bold brand identity and tone ensure consistency across all touchpoints, from website to packaging.
Enhancing the End-to-End User Experience
Gridstack’s website makes it easy for creatives to discover, customize, and buy the right storage setup. 3D renderings, product configurators, and clear storytelling help users understand their options without the usual complexity. Built with a Webflow front-end, Shopify e-commerce back-end and Amazon for fulfillment, the site ensures a straightforward path from exploration to checkout.
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Services
Brand Development
Target Audience Mapping
Brand Strategy
Brand Identity & Naming
Physical & Digital Brand Language
Brand Collateral
Voice & Narrative
Website Design & Development
3D Product Visualization
Packaging Design
Industrial Design
Product Design Ideation & Refinement
Human Factors & Ergonomics
Model-Making & Prototyping
Color, Materials, Finish & Detail Specification
Design Engineering
User Testing
Product Development
Material & Detail Refinement
Partner Sourcing
Awards
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