Outcome
Life360
Tile Bluetooth Trackers
We partnered with Life360 to design a new and exciting line of Bluetooth trackers, blending two distinct brand identities into a cohesive product line that resonates with a broader audience. Our work focused on evolving the established Tile design language while incorporating Life360’s family-friendly ethos which is fun and colorful. The challenge was balancing Tile’s tech-forward, utilitarian style with Life360’s lifestyle oriented aesthetic. The result is a product line that speaks to both tech early adopters and families. Refining the brand hierarchy and exploring how the two brands coexist on a single product were key objectives. Life360’s round logo became the central touchpoint, tying users back to the software platform, while Tile’s logo remained a recognizable mark of quality. The colorful new design language is playful and inviting, which helps Life360 reinforce its mission of helping users track what they care about most, whether it's their belongings or their loved ones.
A Playful and Personalized Aesthetic
Inspired by candy, the new Tile/Life360 trackers feature vibrant colors and rounded forms, turning trackers into joyful, giftable accessories. Each product is designed to be more than functional, adding emotional value to everyday tech.
Mastering Brand Design Hierarchy Through Design
We merged Tile's minimalist tech style with Life360’s family-friendly aesthetic, creating a design that appeals to both brands' audiences. Life360’s logo became the central touchpoint, while Tile's remained the product nameplate for seamless brand integration.
“Our vision of linking people, pets and things all in one place is now complete, putting us closer to realizing our vision of being the world’s leading platform for safety and location services”
- Chris Hulls, CEO @ Life360
Versatile Design for Every Need
The 2024 product family features various form factors to suit different tracking requirements. Whether you need a Slim tracker for your wallet, a Pro for your luggage, or a Sticker for your bike, each solution is crafted to provide a seamless fit for effortless tracking and peace of mind.
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Services
Industrial Design
Product Design Ideation & Refinement
Human Factors & Ergonomics
Model-Making & Prototyping
Color, Materials, Finish & Detail Specification
Brand Expression
3D Product Visualization
Awards
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