Tonal Strength Training System

Tonal is the first-ever digital weight strength training system with interactive video workouts – powered by machine learning. Tonal is like having a personal trainer and an entire gym in your home. It is a compact, wall-mounted unit that combines sleek hardware with on-demand personalized coaching. Powered by an electromagnetic resistance engine rather than large metal plates and gravity, Tonal’s “digital weights” provide smooth and precise weight in single pound increments, replacing an entire gym full of equipment. The digital weights measure and respond to you automatically. If you’re struggling to complete a rep, sensors automatically adjust the weight. A simple button-push of the handles also adjusts the weight.

Whipsaw worked with Tonal for three years to develop this advanced solution. Every single detail is perfected for performance, durability, and appearance. When not in use, Tonal is compact, understated and elegant with its arms tucked neatly to its sides, making it acceptable on any wall. When in use, the arms pivot out on vertical columns and move up or down to accommodate every workout, ranging from standing lat pulldowns, low squats, and lateral chest flys. Smart, beautiful, and downright innovative in every way, Tonal is poised to become the fitness machine of choice.

"Tonal is a clever piece of engineering that aims to bring home fitness, personalization, and tracking together while also re-imagining what workout machines could look like."



Design researchConsumer & market insightsResearch synthesisOmnichannel strategy

Industrial Design

Concept visualizationAesthetics refinementHuman factors and ergonomics analysisFunctional invention & feature exploration


Enclosure, mechanism and hardware engineeringIntellectual Property creation

Awards & Recognitions

iF Finalist, 2021IDEA Gold, 2020Goldreed Industrial Design Award 2020Red Dot 2019Chicago Athenaeum Good Design 2019Good Design Award Australia 2019International Design Awards 2019European Product Design Award 2019